Post by arfangkseo on Dec 31, 2023 23:17:14 GMT -5
To know how formal to be you must know your audience. Will your audience be offended by an informal greeting or will being informal make your business seem more approachable You can t know the answer unless you ve done your homework about your readers. Regardless of whether your email takes a formal or informal tone some openings are simply too unprofessional for a business email.
Look at this email opening Yo XYZ User Your XYZ software has been upgraded. in a casual tone Yo is practically never a good email salutation. Contrast the opening above with the following more effective and professional email opening Hello Laura We re glad you ve chosen XYZ software. As mentioned in your Country Email List maintenance agreement XYZ has been automatically upgraded to version . . The email tone is still casual Hello but notice the personalization of adding my name. For more details on how to create an opening for an effective email review the following tutorial How to Start and End a Professional Business Email Laura Spencer Oct . List Your Main Points Once you ve created a strong subject line and chosen a good email salutation and opening line get to the main point of your email message quickly.
Stay concise If you ve got more than one point use a list so your reader can scan it easily. Continuing with the previous example instead of putting all the new software features in a long paragraph use a list to make them easily scannable. Like this . Integrates with smartphone or tablet . Increased cloud based storage . Auto fill for common phrases . In software spell check now includes foreign phrases Your reader can see the features at a glance. But listing features isn t quite enough. Explain why those features are important to your email recipient.
Look at this email opening Yo XYZ User Your XYZ software has been upgraded. in a casual tone Yo is practically never a good email salutation. Contrast the opening above with the following more effective and professional email opening Hello Laura We re glad you ve chosen XYZ software. As mentioned in your Country Email List maintenance agreement XYZ has been automatically upgraded to version . . The email tone is still casual Hello but notice the personalization of adding my name. For more details on how to create an opening for an effective email review the following tutorial How to Start and End a Professional Business Email Laura Spencer Oct . List Your Main Points Once you ve created a strong subject line and chosen a good email salutation and opening line get to the main point of your email message quickly.
Stay concise If you ve got more than one point use a list so your reader can scan it easily. Continuing with the previous example instead of putting all the new software features in a long paragraph use a list to make them easily scannable. Like this . Integrates with smartphone or tablet . Increased cloud based storage . Auto fill for common phrases . In software spell check now includes foreign phrases Your reader can see the features at a glance. But listing features isn t quite enough. Explain why those features are important to your email recipient.